October 3, 2022


Sam Seo, director of metaverse-focused blockchain foundation Klaytn, believes that widespread adoption of the Metaverse will be “easier” if Web2 companies integrate the technology with their products and services.

Speaking to Cointelegraph during Korea Blockchain Week (KBW) on August 8, Seo suggested that Web3 Metaverse projects in general have problems attracting a mainstream audience, as ordinary people are reluctant to use new technology from companies they’ve never heard of.

“If new ideas are combined with Web2 platforms such as [social media app] Kakao, especially in South Korea, there is access to these new ideas for new services that can be easier than just starting from scratch.”

“Although difficult, adapting Web3 technologies to Web2 platforms can be a way to achieve mass adoption,” he explained.

Designed primarily towards hosting Metaverse and GameFi applications and the creators’ economy, Klaytn’s blockchain is one of the largest projects of its kind in South Korea.

During a presentation at KBW, Seo said the team hopes to increase transaction throughput while also lowering the cost of transaction fees.

“We are smart enough to know that people are still hesitant to use this platform because anyway, they have to pay something correctly. So we think the gas fees should be as low as possible. So that they can get people into this area. That is our thought. That is why we are trying to lower gas prices.

Related: Major cryptocurrency exchange announced its arrival in the metaverse

Seo also revealed that Klaytn will roll out an open source Metaverse package with tools for builders to boost development on the blockchain later this year.