Today, social media users want Chance shopping experiences – Brands and new ideas appear in their feeds like magical wizards in an RPG. In this world, your social media profile is your shop window. How you wear it, is important.
If you are a single leader or influencer, social media is likely to be one of the first touch points your audience will engage with your brand and will be the key to expanding your reach to new audiences in the future.
Of course, when you run a one-person company, time is running out. If there was a choice between working for a client and working for your business, I would guess you would choose the former. Gaining social followers from scratch can seem daunting, especially for people who don’t have design skills or social media familiarity.
So how do you build a social branding strategy that grabs the right attention, but doesn’t turn into a full-time job?
We spoke with one successful entrepreneur and two design experts from Create VistaGraphic design platform for small business owners.
Social media is your new resume – make time for it
He used to play at intimate gatherings with friends and cozy little cafes, and the songwriter Samuel Andric It has always been said that he has the talent to make it big in the music industry. But, even with his amazing sound and lively playlist, how can he break into a landscape where contacts and networking are everything?
Whether you’re a pipe musician, future startup founder, fitness expert, or a very talented custom maker, you need an audience to finally leave your day job and pursue your passion.
“I put in a lot of effort to make my brand cohesive. Because of that, people contact me on Instagram, asking me for advice,” Andric says. He now works part-time as a brand coach helping other solo entrepreneurs get their businesses off the ground.
Your audience won’t wait for you to send them your resume before they decide if they like you. They will intrude on your social media sites. So you better make it worth their time.
“I even use Instagram profile When I meet people in person. Andric says it’s like a digital business card.
You don’t have to be a design expert
Perhaps the biggest surprise when I spoke with Andryk was that he had almost no design skills and little experience with social media (aside from his personal accounts) when he started. Instead, he turned to free design software that came out with the goal of helping single entrepreneurs, influencers, and young startups create high-quality images.
Reflecting how social media design has changed, Katrina Larina is a design expert at vistaa free graphic design software for design beginners, noted that “today’s visual elements are much more complex with trends like maxima, 3D shapes, and more recently – the popularity of animation.”
Know how you want to make people feel.
But thanks to easy-to-use software and a plethora of ready-made templates to choose from, creating a compelling social brand has become much easier. This gives individual entrepreneurs room to roam, experiment and develop their unique brand identity. With plenty of room for creativity, the key things that Larina wants to keep in mind are:
Having a well-thought-out and balanced composition, a color palette that reflects your main idea, high-quality photos, videos and interesting prints that stand out. This is the magic sauce.
When asked about the biggest design trends, Larina said:
A trend that is gaining momentum is the aesthetics of the year 2000. However, if you are looking for a trend to go for, this is not the best way. The Y2K design trend is huge, and it’s here to stay, which is why it’s worth looking into, but redesigning your visuals to fit an early 21st century aesthetic may be out of place for your brand.
A similar trend is noteworthy – “Trendy Zine”. It is a more diverse trend that is likely to grow and evolve over time. It gives you more space to express yourself and stay on brand all the time stick to the popular trend. You can also choose a wide range of different elements inherent in this trend such as neon or pastel colors, funky shapes, playful stripes, an array of objects, stickers and contrasting colors.
As Instagram’s face gives way to a clean girl’s beauty, Gen Z users are They demand more credibility from social media.
“I know how you want to make people feel. For me, I want my Instagram to make people feel at home within themselves. So everything I share is meant to create feelings of warmth, comfort and belonging,” says Andric.
For him, that means neutral and earthy colors, soft fabrics and lines and lighting (sunset works great). High-quality, intimate photos taken at home or in nature with candles, friends and cups of tea help to evoke this atmosphere.
While this aesthetic has helped Andryk appeal to audiences suitable for his genre, if you’re a punk musician or extreme sports influencer, you’ll want to consider completely different design options. Andric says:
I think it’s important to realize that there is a superficial component to Instagram. The first thing you see while scrolling is the visual side, so make sure you have visually compelling images of the audience you want to attract. It’s all about finding a way to be original, while still playing by the rules of the platform.
Use the design to catch the attention of scrollers
On social media, being noticed is key. Remember, you only have seconds to make an impression before your post gets sucked back into the void of content.
Consistency goes beyond design.
“One of the trends that really stands out among the leading brands and accounts is demo printing. You have one chance to get someone to stop scrolling feeds, and the unusual contrasting fonts really help grab attention,” says Sandra Iakovleva, Head of Content at VistaCreate.
“Knowing how to work with typography and pairing different types of fonts is an art in itself. When the visuals aren’t enough, bold fonts and trial typography are the way to spark more interest in your designs.”
While it may not be a flashy styling trick, believe it or not, staying consistent is what will really help you stand out from the crowd. Iakovleva explained:
To better illustrate this, imagine the opposite – a feed on social media that is completely random at first glance. If it’s a business, the potential customer won’t remember any particular post in a feed trying to run their “pick up everything” strategy. Inconsistency leads to confusion about messaging and aesthetics, resulting in customers not knowing who you are or what you stand for.
Now, if we talk about a cohesive and consistent social media profile (with your own brand), you remain in the minds of the potential consumer as someone with your own brand, personality and tone of voice. All of these elements are essential to the success of your social media if you are trying to attract a specific target audience.
Consistency goes beyond design. It’s what you post, what you say, and how you represent your brand using visuals. Your unique beauty becomes unforgettable, which can be a deciding factor for someone trying to decide whether they want to follow you and see your product and/or services.
Create a strategy that you can manage
Have you set your eyes on the future of the influencer? Perhaps you should have your eyes checked.
“When I first started, I thought it would be very easy to become an influencer,” Andric admits.
I thought you needed to be one to be successful, but in reality, you just need to post brand content constantly.
Coming up with compelling content ideas takes a great deal of effort. Andryk recommends narrowing your range, so you don’t get overwhelmed.
“One of the things I do with new freelance entrepreneurs is helping them come up with some pillars of content. If you get stuck and don’t know what to post, try this formula here:”
• 20% promotional flyers – what you offer
• 20% Lifestyle Posts – How do you live your life
• 20% behind the scenes posts – things you do to run your own business and/or take care of yourself that people don’t usually see
• 40% posts about your core values, beliefs, vision and mission
Just remember: it’s not quantity, it’s quality. It’s better to have a weekly post summarizing your brand than mindless daily posts.