February 6, 2023

Today, social media users want Chance shopping experiences – Brands and new ideas appear in their feeds like magical wizards in an RPG. In this world, your social media profile is your shop window. How you wear it, is important.

If you are a single leader or influencer, social media is likely to be one of the first touch points your audience will engage with your brand and will be the key to expanding your reach to new audiences in the future.

Of course, when you run a one-person company, time is running out. If there was a choice between working for a client and working for your business, I would guess you would choose the former. Gaining social followers from scratch can seem daunting, especially for people who don’t have design skills or social media familiarity.


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So how do you build a social branding strategy that grabs the right attention, but doesn’t turn into a full-time job?

We spoke with one successful entrepreneur and two design experts from Create VistaGraphic design platform for small business owners.

Social media is your new resume – make time for it

He used to play at intimate gatherings with friends and cozy little cafes, and the songwriter Samuel Andric It has always been said that he has the talent to make it big in the music industry. But, even with his amazing sound and lively playlist, how can he break into a landscape where contacts and networking are everything?

Whether you’re a pipe musician, future startup founder, fitness expert, or a very talented custom maker, you need an audience to finally leave your day job and pursue your passion.

“I put in a lot of effort to make my brand cohesive. Because of that, people contact me on Instagram, asking me for advice,” Andric says. He now works part-time as a brand coach helping other solo entrepreneurs get their businesses off the ground.

Your audience won’t wait for you to send them your resume before they decide if they like you. They will intrude on your social media sites. So you better make it worth their time.

“I even use Instagram profile When I meet people in person. Andric says it’s like a digital business card.

You don’t have to be a design expert

Perhaps the biggest surprise when I spoke with Andryk was that he had almost no design skills and little experience with social media (aside from his personal accounts) when he started. Instead, he turned to free design software that came out with the goal of helping single entrepreneurs, influencers, and young startups create high-quality images.

Reflecting how social media design has changed, Katrina Larina is a design expert at vistaa free graphic design software for design beginners, noted that “today’s visual elements are much more complex with trends like maxima, 3D shapes, and more recently – the popularity of animation.”

Know how you want to make people feel.

But thanks to easy-to-use software and a plethora of ready-made templates to choose from, creating a compelling social brand has become much easier. This gives individual entrepreneurs room to roam, experiment and develop their unique brand identity. With plenty of room for creativity, the key things that Larina wants to keep in mind are:

Having a well-thought-out and balanced composition, a color palette that reflects your main idea, high-quality photos, videos and interesting prints that stand out. This is the magic sauce.

be real

When asked about the biggest design trends, Larina said:

A trend that is gaining momentum is the aesthetics of the year 2000. However, if you are looking for a trend to go for, this is not the best way. The Y2K design trend is huge, and it’s here to stay, which is why it’s worth looking into, but redesigning your visuals to fit an early 21st century aesthetic may be out of place for your brand.

An example of the design trend of the year 2000