February 6, 2023

  • Far-right clothing company Lions Not Sheep has been fined by the Federal Trade Commission for replacing Made in China labels with Made in USA labels.
  • Lions Not Sheep sells clothing with far-right slogans such as “Let’s Go Brandon” and “#FJB.”
  • FTC ordered owner Sean Whalen and the company more than $200,000 to mislead consumers.

A Utah-based clothing company best known for selling far-right and pro-Trump goods has been ordered to pay more than $20,000 to the Federal Trade Commission to replace “Made in China” labels with “Made in USA” labels.

It was Lions Not Sheep and its owner was Sean Whalen fined $211,335 by the Federal Trade Commission for making false claims that their goods imported from China were made in the United States, according to a July statement from FTC.

The Lions Not Sheep has become popular with far-right conservatives for promoting pro-Trump, pro-gun, anti-Biden, and anti-mask messages on and on their products. website. T-shirts that say “Go Brandon” or “#FBJ” can be purchased from their website.

According to the release, the FTC filed its complaint in May of this year, and in addition to the heavy fine, Whalen and the company were ordered to “stop making false claims it was made in the United States and abandon foreign production.”

According to the complaint, Whalen posted a video on Twitter titled “Made in America!” With a Chinese flag symbol in which he stated that he could hide the fact that his shirts were made in China by tearing up the tag and replacing it with the tags he was made in the United States.

The panel voted 5-0 to approve the final indictment to indict Whalen and the brand for misleading consumers, in release.

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