August 16, 2022

  • Jackie Aina launched a new candle collection on Thursday under the direction of her company, Forvr Mood.
  • One candle called “Sòrò Sókè”, a rallying cry used against police brutality in Nigeria.
  • Aina shared a public apology on Friday after receiving backlash and criticism online.

Jackie Aina and her lifestyle brand Forever mod She issued an apology for naming a candle in her latest collection after a Nigerian protest slogan.

Aina, 35, and Forever Mood shared an official statement on Friday Instagram She addressed the controversy among her fans this week. The Nigerian American social media influencer gained internet fame as a makeup artist on YouTube before expanding into lifestyle and home goods.

Criticism of our eyes flared up on Thursday after she revealed a set of four candles called “Owambe Group”.

The set included a candle bearing the Yoruba phrase “Sòrò Sókè,” which translates to “speak louder.” It was used to invoke police brutality in Nigeria during #EndSARS حركة movement In 2020. SARS stands for Nigeria’s Special Anti-Theft Squad.

A post shared by Jackie Aina (@jackieaina)

“As the trademark owner of FORVR Mood, I understand that our decision has badly harmed members of my Nigerian community by naming the candle Sòrò Sókè. We have lost the mark on this and it will not happen again,” Aina’s Instagram post read. “Empowerment and respect are the soul of FORVR and this is unfortunately not properly conveyed in the candle’s naming.”

“We take full responsibility and I understand the seriousness of this mistake,” the statement continued.

The statement added that the Sòrò Sókè candle will be removed from sale and production.

Screenshot of Jackie Aina Forvr Mood

Picture of the latest set of candles on Forvr Mood.

Forever mod

“We take full responsibility and understand the seriousness of the error, and for this purpose, this candle will be withdrawn from the market and production immediately,” the statement continued. “I apologize for the harm this has caused and thank you for holding us responsible.”

Aina and Forvr Mood representatives did not immediately respond to Insider’s request for comment.

As of Saturday, the Sòrò Sókè . candle Not listed on the company’s website and the product no longer available at Sephora. However, the image of the candle Still viewable In a pre-launch announcement.

Screenshot of Jackie Aina FORVR Mood

It appears that the Sòrò Sókè candle has been removed from the Forvr Mood website.

FORVR mood

Fans called out Aina online, and some accused the social media influencer of using the protest slogan as an aesthetic measure.

After the group debuted, Aina started appearing on Twitter where people discussed the name of the candle. One criticism of Aina was that she did not speak out in support of the #EndSARS movement until after SARS. It was resolved in October 2020, NBC News mentioned.

According to the director, Aina participated in Twitter theme Charts that month calling for the Nigerian government to demand justice for victims of SARS-related violence. Five days later, she also shared another post about the movement on Instagram.

“This Jackie Aina stance really reaffirms why influencer culture is never ethical. It hinges on marketing and selling products. So, yes, the aesthetic of your candle-selling culture makes sense in that aspect,” one person chirp.

else added: “I didn’t quite understand the whole thing about Jackie Aina using Soro-suk to get a candle, until I saw someone say it’s the equivalent of putting ‘I can’t breathe’ on a candle. It’s disconcerting.”

A post shared by FORVR MOOD (@forvrmood)

One person mentioned the killing of Nigerian nationals during the protests.

“Jackie Aina, a Nigerian diaspora, decided it made sense to call her candle Soro Sok; a word formed during the #EndSARS protest. This was a period when hundreds of young Nigerians were beaten and shot because they wanted a better country,” they said. chirp.

Jackie Aina in November 2019.

Jackie Aina spoke about inclusivity and diversity in the past.

Sarah Morris / Getty Images

Aina speaks out loud about inclusion and diversity, having advocated for brands and companies in the past

Many users are online too pointed That in the past, Aina has used its platform to highlight the lack of diversity in the beauty and fashion industry.

In June 2020, Aina spoke out against clothing brands like Fashion Nova for being “totally silent” about police brutality and other aspects affecting the black community. It also summoned cosmetic brands such as KKW Beauty for a “depressed” Hidden Shadow Range in March 2018.

NBC News reported that Aina recalled cosmetics brand Too Faced in 2018 due to a limited shade range, which later led to the brand collaborating to create darker shades.

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