August 8, 2022


While studios continue to make spin-offs, sequels, contests, reboots, and remakes of superhero movies, no one asked — each apparently woken up more than the last Look here, here, and here — Americans’ enthusiasm for men and women in heads waning, poll morning view have found.

Survey data shows that “enjoyment of the seemingly endless stream of superhero content continues to decline among US adults – and even among self-proclaimed Marvel fans,” the report states. Between November 2021 and July 2022, the percentage of adults who say they enjoy superhero movies fell by five percentage points, from 64 percent to 59 percent.

At the same time, the number of adults not enjoying superhero movies increased by 5 points, 36 percent to 41 percent. This number has increased 9 points since the survey was conducted in 2018.

Carol Danvers (Brie Larson, center) searches for hidden alien Skrulls in “Captain Marvel”. (Photo: MARVEL STUDIOS)

Self-identified Marvel fans are still overwhelmingly devoted to superhero movies at 82 percent, though that number is down five points from 87 percent in November. A third (31 percent) of these fans say they are “a little tired of a lot of them.” Notably, the number of Marvel fans who dislike superhero movies has increased from 13% to 18%.

BoxOfficeMojo.com announced Sunday that Benedict Cumberbatch-Elizabeth Olsen Marvel's adventure film, Doctor Strange in the Multiverse of Madness, is the #1 North American movie, grossing $185 million this weekend in its debut.

Benedict Cumberbatch-Elizabeth Olsen Marvel’s adventure film, Doctor Strange in the Multiverse of Madness, is the number one movie in North America. (Marvel Studios)

Morning Consult noted that the July poll was conducted after Marvel Studio president Kevin Feige announce At San Diego Comic-Con, you plan the fifth and sixth phases of the Marvel Cinematic Universe. The announcement included news of two other Avengers films scheduled for 2025. The poll was conducted July 30-31 on 2,200 US adults, and has a margin of error of ±2 percentage points.

The news came amid a rare slump for Walt Disney-owned properties: Several recent Marvel Studios films, including Thor: Love and Thunder, have clouded the box office, according to the report. “While the coronavirus pandemic and the emergence of streaming options have certainly been factors, the downturn may result in part from a significant increase in superhero fatigue among moviegoers.”

In a statement issued in late July to The Wall Street JournalAnd the A Walt Disney Company spokesperson has blamed the recent lackluster box office results on the coronavirus pandemic. However, data shows Americans were experiencing “superhero fatigue” before the pandemic, Morning Consult responded.



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