August 17, 2022


The world is becoming digital, and there are no two ways to get around it. With concepts like the metaverse advancing, many industries are on the cusp of massive changes, and the sports industry is no exception.

Zeitley is a Polish-Estonian technology start-up, whose primary goal is to build a world-leading integrated digital platform for athletes, clubs, federations and fans.

The main objectives of the project are to enable clubs and federations to generate new sources of income by issuing their own internal currency – club tokens. This will also enable them to create new and contemporary business strategies based on different means of engaging the fan community. One of the most important elements of the platform is education and community building. This enables the motivation of discerning fans while increasing the general digital reach of sports clubs and organizations as well as athletes.

Speaking about this was Michael Geliger, founder and CEO of Zetly, who said:

We want to enable all participants in the sports market to participate equally in the joint creation of the digital economy, regardless of their size, level of development and resources. Zetly wants to facilitate the exchange and trade of collectibles using digital technologies and the creation of new digital products for sport. For all fans, Zetly will create a marketplace for digital content in the form of NFT, allowing them to generate new additional revenue while securing their copyright and proprietary rights through digital certificates.”

multi-modal approach

With an understanding of the complex necessities of digital societies, the team behind Zetly takes a multi-unit, multi-level approach, putting Zetly Wallet at its core. Because of that, everyone will be able to conduct financial transactions on the platform.

The platform’s basic unit is the Zetly Sport Module. It is intended for sports and club lovers. On one side – for clubs – the unit will be the basis for issuing their own utility tokens, which will be replaced by ZET tokens. In addition, club codes will be redeemable for special offers for various rewards, digital collectibles and club products, as well as voting and influence rights.

Moreover, the unit will also facilitate the exchange of club tokens, and the value of these tokens will depend on many factors, including the success of the team.

zetly_sports_cover

Take it one step further

In addition to the first two modules, the platform will also see the introduction of the Zetly NFT Creator module. Commenting on this, Gleiger said:

“This solution is primarily intended for fans and all those interested in NFT technology. Thanks to this module, users of the platform will be able to create and sell digital content in the form of NFT. It is a solution for everyone who wants to share their life and emotions.”

Going forward, the Zetly Collectibles module will allow users to purchase, own and transfer unique digital assets that will be tied to a non-fungible token (NFT). Selling digital kits will expand the revenue streams for participating clubs. In addition, it also provides an opportunity to promote personal brands.

Zetly Crowd, on the other hand, is a crowdfunding unit that will connect people seeking funding with committed fans and supporters.

Apart from the above, Zetly will also set up a private and independent gym. It will be in the form of a white label – an application with a number of functions with a dedicated CMS system that will allow the management of communications across all stakeholders.

“With these solutions, clubs can build a smart arena with a ticket sales system based on NFT, tokens as a means of payment in the fan shop, tokens, thanks to which fans will be able to vote for free and participate in important events in the life of the club. Such activities will allow to build a larger community around the clubs. Zetly also provides leagues and clubs with the tools available in the Hub to engage and promote activity among league sponsors and fans.” – said the CEO.

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