August 12, 2022


CEO Zuckerberg announced that Meta is expanding NFT support for Instagram across international borders to reach users in more than 100 countries.

NFT support on Instagram

As part of its international expansion, Meta will enable NFT support on Instagram for more than 100 countries in Africa, Asia Pacific, the Middle East and the Americas. Users from these regions will now be able to share a verifiable copy of the NFT on Instagram. The company launched Instagram NFT support back in May on a beta basis, with only some users in the US able to take advantage of the feature. New functional features will allow users to tag both the creator and the group in their digital collectible posts. In addition to this, the support will also enable the user to take advantage of other features to highlight their posts. Its authenticity will be reflected by a shimmer effect that will also display general information, including a description of collectibles. The entire feature is completely free of any charges.

Features for users

Users will be able to share their NFTs as feed posts, stories or in chat. In order to post, users have to link their digital wallets to their Instagram accounts. Meta also revealed that both Coinbase Wallet and Dapper Wallet can be linked to Instagram accounts. Other third-party wallets on the list are Rainbow, MetaMask, and Trust Wallet. Currently supported blockchains are Ethereum and Polygon, with another Instagram blockchain, Flow, added to the list. This means that users can publish NFTs minted on the Ethereum, Polygon, and Flow blockchain, a layer-one blockchain that has already partnered with ecosystems such as Warner Music, Ubisoft, NBA, UFC, Animoca Brands, Circle, Binance, and OpenSea.

Social channels and NFT functions

Meta previously tested NFT support with select Facebook creators just a few weeks ago. At the time, the Meta team revealed that there was no intention of utilizing the NFT functionality as paid advertising. Other social channels have also been testing the waters of NFT support on their own platforms. Susan Wojcicki, CEO of YouTube, mentioned the potential for adopting Web 3 technologies such as NFTs in order to open up new horizons for YouTube’s thriving community of creators. together, blue twitter Users in some countries and those using iOS can flaunt their NFTs with the new verifiable NFT profile picture feature. redditIt has also launched its own NFT Marketplace of collectible avatars for users to purchase and use as their profile pictures on the platform.

Disclaimer: This article is provided for informational purposes only. It is not provided or intended to be used as legal, tax, investment, financial or other advice.





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