August 12, 2022

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Happy Friday to all of you! Kick off the weekend right with some delicious podcast crumbs from Equity, Found, and Chain Reaction. Also, it’s time to save $1,300 for TechCrunch Disrupt, so get that before 11:59PM PDT today. Hope you have a good weekend, see you Monday! – Christine

Top Tech Crunch 3

  • Double “ring” party: Amazon and iRobot’s relationship took it to the next level today when the couple announced that they had stumbled, Brian reports. The robot vacuum mapping your home now takes on a whole new meaning.
  • Double the haircuts: Natasha m I noticed a trend between emerging layoffs – that some companies were making multiple ads in quick succession – and got to work. Outline what this means and why it is worrisome.
  • Double the entertainment: A binary also happens in the broadcast world. HBO Max and Discovery+ fans can encourage combining these services into one sometime next year, Evan Writes.

Startups and VC

  • Arouse interest in electricity: Beacon Power gets a jolt in new capital to improve access to electricity for sub-Saharan African cities, Crown Writes.
  • manufacturing: Internet privacy company DuckDuckGo and Microsoft on friendlier terms now after a policy change that now includes third-party tracking scripts from Microsoft, Natasha L reports.
  • Billion dollar achievement: Go to TechCrunch+, Alex It examines Databriks news that it has reached $1 billion in annual run rate and what that means for its valuation.
  • magnetic attraction: A new round of capital explodes Zenno Astronautics with its technology that aims to move spacecraft using electromagnets, the song Writes.
  • It got personal: Kenya’s shift to personal data protection will have some implications for the startup. that I Determines what it could be.
  • More excitement out of this world: LiveEO has secured some new funding to develop a big data approach to make raw geospatial data captured by satellite more usable, Ingrid reports.

How to Manage Growth Marketing During a Recession

Yellow bird holding an anvil.  Marketing growth during a recession

Image credits: Mihaela Russo / Getty Images

Last month, US Treasury Secretary Janet Yellen said the economy was “in transition,” on the grounds that “we have a very strong labor market. When you create close to 400,000 jobs a month, it’s not a recession.”

Today, we learned that the United States added 528,000 new jobs last month and the unemployment rate fell to 3.5%, but for many tech workers, that’s a distinction without a difference: according to the layoffs. 64,518 employees to date in 2022.

Marketing cannot cure everything that annoys a company, but it is the easiest channel to make frequent changes that lead to immediate results.

In his latest TechCrunch+ column, Jonathan Martinez says it’s time to “re-forecast, reprioritize, and refine” strategies to move key growth metrics like ARPU and LTV.

Using multiple examples, he shares some of the ways companies can project revenue using shorter lead times, along with exercises to help fine-tune their marketing package.

“If there are new channels and major experiments in the picture, it is best to leave them on the shelf when the markets recover,” he advises.

(TechCrunch+ is our membership program, which helps founders and startup teams move forward. You can register here.)

Big Tech Inc.

  • Elon Musk vs Twitter, Part 1,254: Twitter is getting a little dumb, he says Evan, in her response to Elon Musk’s countersuit. It’s not fair for me to put it all down – it’s better to take it all into yourself. Speaking of Twitter, zach Reports said the social media giant has fixed an annoying little security bug.
  • seat at the table: India does not want to be left out of M&A deals, so it has drafted some antitrust proposals aimed at putting the country on a par with other regions, Masculine… masculine Writes.
  • We are all “excellent”: Well, less than a hundred of us anyway. This is how many influencers took a sneak peek at the new Super Live Meta platform, ayishah reports.
  • giddy: Rebecca He discusses five quick ideas from Tesla’s Cyber ​​Roundup, also known as the annual shareholder meeting. Unfortunately, some of the attendees got blisters from their shoes.

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