August 8, 2022


It is said that the familiar saying, “The only constant is change” originated with the Greek philosopher Heraclitus. While this assertion may be centuries old, it is easy enough to phrase it to describe the technology industry. Among the technologies that may soon see revolutionary changes is the familiar staple most of us use every day: the web.

From Web3 and blockchain technology that gives users more power, to new ways to explore and “experience” goods and services, to a growing government focus on protecting consumer data, the ways to surf the web, shop and interact on the web may soon look very different. Below, 16 industry experts from Forbes Technology Council Discuss the top trends they see on the web over the next year or two and why they will be so influential.

1. Highly personalized cross-channel services

Consumers increasingly expect web and mobile services to be more than just a nice interface for traditional business. They expect a personalized and connected world, where all channels deliver service in real time and in a smart and personalized way. This greatly affects operations, as complex businesses must break the status quo and evolve into a fully operational and comprehensive technology stack that meets consumer demand. – Audi ZeffAnd the ERNEX

2. Metaverse

Within the next year, I’m seeing the basic shape woven beautifully into the basic web fabrics. Both companies and community-focused platforms, such as social media, will look to explore improving the user experience by creating experiential and immersive ways for users to understand and engage with their value proposition. – Joel OgonsolaAnd the Prunedge Development Technologies Ltd


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3. Web3

Web3 is a game changer. With decentralized technology like blockchain coming to power, the infrastructure of the Internet, Web3, will be powered by builders and users rather than by “gatekeepers” like the search engines and social platforms that largely control the web today. This shift will change how data is retained – from consumers who expose their data to access services, as we do today, to services that offer data protection instead. – Sandeep MalhotraAnd the Master Card Credit Card

4. Blockchain

Some changes are coming, but the key among them is blockchain technology. As the world transitions to technology-enabled granular democratization, blockchain is a key enabler, giving power to the end user without the help of an intermediary. And this power can be used not only for financial transactions but for any transactions – it enables it to be carried out discreetly, providing the user with privacy, confidentiality and control over his data and its uses at all times. – Vivek ShuriaAnd the beGalileo

5. Improved comparison shopping tools

With inflation rampant around the world in almost every product category, I’m seeing more consumers than shopping. This is an obvious statement, but it will lead to more powerful calculators and comparison techniques across websites that don’t usually offer these services. Comparisons will not only be for other products within the same brand; Users will also be able to compare variables such as job or life attainment. How much do I value my time? Does this product provide joy and happiness? – Brad ReadingAnd the Elivar

6. Microtransactions to access content

I see a trend towards more microtransactions. The web is very isolated right now, and almost no one can afford multiple subscriptions for quality content behind paywalls, paid newsletters, etc. The evolution towards smaller sized content, in which you will pay for one article you want to read or one video you want to watch via partial payment (most likely on top of crypto bars), will open up higher quality content to the masses and, hopefully, contribute to the general population becoming more knowledgeable. – Nico GerrardAnd the OXIO

7. New customization strategies

As we witness the demise of the third party cookie, it is clear that a new and improved personalization strategy must replace it. Accordingly, we’ll see new strategies for online personalization – particularly in e-commerce – gaining traction this year as companies aim to prioritize things like on-site actions and preferences displayed in real-time rather than demographic data. – Alexandre RubikAnd the cross minds

8. Content created by artificial intelligence

One trend is the use of artificial intelligence to create customized web content for individual customers. From shopping to support, AI-generated web content will create an experience similar to having a bodyguard. Additionally, this trend will lead to growth in AI-powered chatbots and voice assistants, evolving the web into more conversational interactions rather than point-and-click interactions. – Gary NakanilwaAnd the Scheme

9. “MOD-ifiable” program

“MOD-ifable” software is a growing trend. In the gaming industry, developers have software frameworks – MODs – that allow them to add players, levels, and worlds to their favorite games. MODs are coming to cloud-based enterprise software as well. The web-based MOD framework, for example, unlocks the ability to inject thousands of pre-built AI models and D3 visual components into popular applications such as business intelligence tools. – Mark PalmerAnd the TEPCO

10. Compulsory markets

Markets will become mandatory. Websites collect and share vast amounts of information and have the intelligence to customize how they interact with you based on that data. Gone are the days when you had to decide what you want and know where to get it. Instead, a robot (in a computer, phone, or car) will anticipate your needs, notify you, and explain how to address them. – Ari KanAnd the Bridgeline Digital

11. The “meaning” of creation

Web3 infrastructure and industry standards, particularly the metaverse, are beginning to take hold. As the market matures from the “gold rush” phase, we will see a shift from instant wealth creation to “meaningful” creation. Expect to see more brands building curated metaverse experiences that aim to humanize rather than just add to the time an audience spends online. – Lincoln and AllenAnd the improbable worlds

12. 3D visualization

3D visualization has become the biggest trend in the web world. As the web becomes more accessible, users are spending more time on the Internet. However, it does require immersion – 3D content – to gain an in-depth perception. Services including Unity, PlayCanvas, and PixiJS will make this happen. With it, you can create impressive 3D graphics, thus turning your website into a fully digital world where anything is possible. – Slava PodmornyAnd the Visartech Company

13. Authentication without password

I expect the World Wide Web to become more secure. Google, Microsoft and Apple commitments to support FIDO . Standard In 2023, it will speed up the availability of passwordless authentication and make it the modern standard. And then password management issues, weak passwords, credential phishing and all kinds of password-based violations will be out of the history. – Alexander GalkinAnd the COMPETERA

14. Gamification

Gamification is likely to make a huge leap across all kinds of websites, as brands are desperate and trying innovative ways to interact better with their customers. Those in catch-up mode will be forced to adopt basics like goals and rewards, leaderboards, etc., while leaders will start forging cross-web, non-commercial, user-centric, and secure alliances with non-location-based rewards. – Pramod Konandur PrabhakarAnd the Bellatro plc

15. More consumer data privacy regulations

More countries will implement consumer data privacy protection measures. The General Data Protection Regulations in Europe and the California Consumer Privacy Act continue to pave the way for broader consumer data privacy practices, but the actual operation will continue to accelerate the demand for these protections. Consumers want to know that their privacy is protected while they use digital services, especially since most of them are now working digitally. – Stephen RitterAnd the Mitech Systems

16. Increase awareness of accessibility

Judging from what is on our customers’ wish lists, awareness of accessibility will continue to grow, especially if we are talking about the public sector and other highly regulated industries. Ensuring that professionals with disabilities have equal access to modern technology solutions is a prerequisite for building an inclusive, welcoming and compliant workplace. – Constantin KlagenAnd the Redwerk



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