August 17, 2022


  • Warner Bros. will focus. On coming up with a 10-year movie plan for DC characters.
  • David Zaslav, CEO of Warner Bros. Discovery, commented during the company’s second-quarter earnings call.
  • Zaslav added that they would be “focusing on quality” and not releasing a movie before it was ready.

Warner Bros. will operate. Finally on a 10-year strategy to better serve its beloved DC characters inspired by Disney’s successful Marvel Studios machine.

During a second-quarter earnings call from Warner Bros. Discovery On Thursday afternoon, CEO David Zaslav was asked about the recent cancellation of “Batgirl,” despite its near completion and the direction it will take the DC Universe.

“Our ambition is to bring Warner back and produce great, high-quality films,” Zaslav said during the Q&A portion of the earnings call. “As we look at the opportunities we have, broadly speaking, DC is one of the top on the list for us.”

Zaslav specifically noted that Batman, Superman, Wonder Woman, and Aquaman are all famous characters who present a “big opportunity” for the company.

“We did a reset,” Zaslav said of DC at Warner Bros. We have restructured the business where there will be a team with a 10-year plan focused solely on the capital. It’s very similar to the structure that Alan Horn used and Bob Iger put together very effectively Kevin Feige in Disney.”

Over the past decade, Marvel Studios has delivered one theater success after another. Three of her films It is currently among the top 10 highest-grossing films of all time. At one time, “Avengers: Endgame” was the highest-grossing movie of all time.

Aquaman Jason Momoa

DC’s highest-grossing movie is “Aquaman”.

Courtesy of Warner Bros. Pictures & © DC Comics


The 2018 movie “Aquaman” was the 25th highest-grossing movie of all time.

He added, “We believe we can build a long-term, strong and sustainable business for growth out of the capital. As part of that, we will focus on quality. We will not release any film before it is ready. Movies, in general, the best they can be?”

Recently, I hired a former WBD Walt Disney Studios CEO Alan Horne in an advisory role.

Prior to taking a decade-long position at Disney, Horn oversaw the success of Christopher Nolan’s “The Dark Knight” trilogy along with the “Harry Potter” franchise.

Alan Horn

Alan Horn will probably help Warner Bros. in its own DC plan.

Dia Dipasupil / Getty Images National Board of Review


“DC is something we think we can improve on and we’re focused on right now,” Zaslav added, noting that they are still releasing Dwayne “The Rock” Johnson’s “Black Adam” alongside “The Flash” and the Shazam sequel.

Without naming Batgirl, Zaslav said that after studying how live movies perform, their conclusion is that “there is no comparison to what happens when a movie is released in cinemas.”

“The idea of ​​these expensive films going straight to live streaming, we can’t find an economic argument for,” Zaslav added. “We can’t create economic value for that. So we’re making a strategic shift. We’ve been out into town talking about our commitment to theatrical gallery and theatrical window.”

Zaslav later added, “The goal is to grow the DC brand, grow the DC characters, but it’s also our job to protect the DC brand and that’s what we’re going to do.”

“Bat Girl” It is said that it cost $90 million to make.

For those frustrated with missing out on Batgirl, the WB was shooting DC movies that felt more unique and contrasting than United (“Joker, set in 2024 with Joaquin Phoneix and Lady Gaga, is unconnected to anything else in the DC Universe).

It looks like WBD is finally looking to patch the path with a reset after the next releases.

Or in the words of Zaslav: “The goal is to grow the DC brand, to grow the DC characters, but also, our job is to protect the DC brand and that’s what we’re going to do.”



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